People engaged and encouraged to feel as pampered as a Whiskas cat.
Samples were distributed during the Whiskas campaign.
People were reached from all the PR coverage generated.
Campaign: To drive buzz and brand love, Maddox created the Whiskas 'A Cat Would' experience, encouraging cat lovers to live more like their feline friends.
Location: Bristol and London
Maddox were briefed to help Whiskas demonstrate they are a modern, social brand that cares deeply about cats.
Comfy branded deck chairs let people seek out a sunny spot, relax and have a nap.
Claim the cream: tubs of delicious vanilla ice-cream were handed out from a vintage ice-cream bike.
Stretch and relax: We laid on free yoga classes with branded yoga mats as giveaways.
Samples of Whiskas Oh-So, Whiskas Tempations and promotional leaflets were distributed at both locations - Bristol Harbour Festival and Battersea Park, London.