How knowing the target audience helped Tic Tac engage festival goers.
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Consumers experienced the Tic Tac Tub during the festival.
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Festival-goers received a Tic Tac sample over the 3 days.
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New Facebook likes over the course of the campaign.
Campaign: The Tic Tac Tub
Location: Wireless Festival
"Maddox created a hugely engaging, fun idea with the product at the very heart of the experience."
Marketing Manager, Tic Tac
The Task. Our brief from the client...
To help launch a limited edition 'Tic Tac Festival' pack. We helped to drive trial and awareness.
Our Idea. The campaign we delivered...
Maddox created a fun, multi-sensory experience centred around winning the most amazing money-can't-buy prize ever: watching the headline act from the main stage at Wireless.
We built a bespoke giant Tic Tac pack-shaped tub filled with 32,000 multi-coloured plastic balls with 500 giant Tic Tacs.
Our team sought out festival-goers and encouraged them to dive into the Tic Tac Tub for a chance to win an exclusive backstage tour - including watching the headline act from the side of the stage.
The first person to find the golden Tic Tac hidden in the tub was the winner. A DJ and professional compere managed the queues and explained the mechanic, while iPads made it easy for participants to share their experience on Facebook.
A 15-strong team of brand ambassadors handed out full pack samples to Wireless festival-goers.
The activation was clearly well received as evidenced by the ever-present queue to participate.
This was an event totally in tune with an enthusiastic festival crowd eager to show their friends what they were missing.