How Maddox generated a buzz amongst commuters for Nokia Lumia.


Consumers experienced the organic charger.


Apples and potatoes were used to power the new handset.

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Campaign: The Organic Charger

Location: Central London

"Maddox created an unbelievable PR stunt... a phone charger that didn't run on electricity but on apples and potatoes!"

The Task. Our brief from the client...

Maddox's brief was to create and demonstrate wireless charging to promote the new Nokia Lumia 930 and launch it to the press.

Our Idea. The campaign we delivered...

Working in collaboration with science enthusiast and artist Caleb Charland, Maddox created a charging wall for the handset, but with a difference. This one was organic, powered by 800 apples and potatoes using no electricity!