Campaign: The Organic Charger
Location: Central London
"Maddox created an unbelievable PR stunt... a phone charger that didn't run on electricity but on apples and potatoes!"
Maddox's brief was to create and demonstrate wireless charging to promote the new Nokia Lumia 930 and launch it to the press.
Working in collaboration with science enthusiast and artist Caleb Charland, Maddox created a charging wall for the handset, but with a difference. This one was organic, powered by 800 apples and potatoes using no electricity!