Sample applications of Nivea Visage Oxygen Power day cream.
Percent of consumers went on to redeem the free eye mask.
Women recharged themselves at the Oxygen Power Bar.
Campaign: The Oxygen Power Bar
"The Nivea Oxygen Power Bar stand looked amazing! The Maddox team were really motivated and did a great job of demonstrating and selling the product range."
Senior Brand Manager, Beiersdorf
Maddox were briefed to educate image-conscious 25-35 year old females about Nivea Visage Oxygen Power by demonstrating the range and driving to purchase in-store.
Maddox created the Oxygen Power Bar concept - a pop-up oxygen bar which toured high profile shopping centres and large offices.
To drive sales of the range a bespoke free reviving eye mask was offered at Boots with every purchase.
Consumer's were able to try the Day Cream for themselves and offered to chance to experience an immediate free revitalising treatment at the Oxygen Power Bar.