Driving trial amongst students for Blind Pig cider

Brief from the client… 

Increase trial and awareness of Blind Pig cider amongst students 

The campaign… 

Maddox recruited an all-male promotional team with tattoos and beards who managed the Blind student activity as follows: 

Door Drops: A case of Blind Pig Cider delivered to student’s homes  / Halls of ResidenceBlind Pig door hangers sited / In Bar Sampling: sampling via giant bottle replica jet packs with BOGOF vouchers/ Professional Beatboxer entertained consumers in-bar  

 

Student tour targeting four key cities: Leeds, Newcastle, Edinburgh, Reading over 16 days. Team visited 12 student destination bars and Leeds University Ball  

 

The Results...

52,321 students were reached via engaging branded activity encouraging trial and purchase via door drops, door hangers, sampling and BOGOF vouchers over UK tour