Maddox pulled a cracking stunt to help drive sales on a busy Black Friday.

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Busy city workers were reached during the campaign.

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Online news websites were reached with the PR coverage.

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New Facebook likes of the stunt photos were achieved.

Campaign: Crack Christmas in your lunch break

Location: Central London

"London commuters were stopped in their tracks by Maddox's PR stunt which increased our Black Friday sales and helped to communicate our Christmas gift offering"

Brand Manager, Lastminute.com

The Task. Our brief from the client...

Maddox created a highly impactful and fun PR stunt that helped to drive awareness of Lastminute.com's great Christmas deals. PR stunt was run on Black Friday to capitalise on on-line shopping in office worker lunch breaks.

 

Our Idea. The campaign we delivered...

A giant branded Christmas cracker was pulled by a team of pink Santas. The giant cracker featured pyrotechnic special effects that created sound effects like a cracker being pulled together with brand matched confetti. We took it to high profile London locations like outside Liverpool Street station and Covent Garden.