Maddox helped launch Freshbe's new carbonated soft drink range
to UK Festival goers


Festival goers that engaged with Freshbe via a sample or purchasing


Total number of festival goers that jumped and had a 'Flying Photo' taken

Click to watch video

Campaign: Music Festival Activation

Location: Isle of Wight Festival & Boardmasters

"The 'Freshbe Flying Photo' idea Maddox created fitted perfectly with the brand and the festival environment"

GFD Marketing Director

The Task. Our brief from the client...

Maddox were tasked to help launch, drive trial and awareness of the mocktail Freshbe range and engage with festival goers with a fun and interactive brand experience 

Our Idea. The campaign we delivered...

By carefully selecting two great festivals - The Isle of Wight and Boardmasters, Maddox created the 'Flying Photo' concept ensuring festival goers and their friends received a memorable brand experience. For our Instagram obsessed audience, having a killer photo from every experience is a must.

The 'Freshbe Flying Photo' allowed festival goers to capture their festival experience in an exhilarating and creative way. A trampoline and giant Polaroid camera captured friends high in the air (mid jump) with the festival acting as the backdrop. A branded free photo to take away and a compelling digitally activated prize draw, encouraged participation and engagement during and post activation. 

Consumers were offered a Freshbe sample and a chance to purchase from a pop up shop. At Boardmasters the team welcomed pro-surfer Laura Crane to run balance board workshops and 3 lucky winners won a signed Freshbe surf board.