How Maddox helped to drive re-appraisal and purchase in the lead up to Christmas.


Taste experiences delivered over two years of festive activity.


Degree approach to experiential marketing for the brand.

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Campaign: Ferrero at Christmas

Location: Nationwide

"Maddox created an engaging integrated campaign that allowed us to deliver the perfect serve via a large number of channels. Delivered on time and budget - achieving great results!"

Senior Brand Manager, Ferrero Rocher

The Task. Our brief from the client...

In recent years consumers have forgotten how good Ferrero Rocher taste. Maddox's brief was to drive reappraisal and push first trial of Raffaello in the run-up to Christmas with sampling at the heart of the activity.

Our Idea. The campaign we delivered...

To celebrate the launch of Ferrero Rocher's new Christmas TV campaign, Maddox's creative team brought the ad's golden hazelnut tree to life - 8ft tall and complete with over 300 Ferrero Rocher chocolates. The tree became the magical centrepiece of a sampling experience with Tesco stores and Winter Wonderland in London's Hyde Park.

A bespoke mini sample pack was produced to ensure maximum freshness ensuring 'perfect service' was delivered.

Maddox developed and produced a comprehensive experiential programme that included sampling in Headmasters hair salons, Christmas markets, rail and tube stations, supermarkets and an extensive door drop campaign.

We also had presence at the Good Food Show and placed a covermount sample on the Christmas Good Food Magazine.