Student clubs and bars nationwide
Campaign: Desperados Gif Booth
Location: 23 Student Clubs or Pubs Nationwide
Participants were encouraged to have their GIF taken for the chance to instantly win festival tickets to either Boomtown or Bestival.
Maddox were briefed to promote Desperado’s summer festival activation via an interactive GIF Booth at key student clubs and pub venues throughout the UK
Maddox delivered 10 x weeks of activity activating in 23 venues throughout the UK.
Participants received an email and a text with their GIF and were encouraged to post on social.
Multiple touchpoints placed throughout the venue continued the journey, ensuring that even those who didn’t participate, also had the chance to enter to win.
Post GIF consumers were given the opportunity to sample Desperado's as part of their experience and directed to the bar to purchase.